Editing Microsoft Corporation (section)

=== Strategic Initiatives and Innovations   ===
Microsoft’s 2023 strategy was marked by bold investments and groundbreaking innovations. The $13 billion investment in OpenAI fuelled the integration of GPT-4 into Bing, enhancing its search engine capabilities and positioning it as a formidable competitor in the AI-driven search market<ref>{{cite web |url=https://www.fool.com/investing/2024/11/10/microsoft-13-billion-openai-best-money-ever-spent/ |quote=Microsoft's total funding commitment to OpenAI stands at $13 billion. }}</ref><ref>{{cite web |url=https://www.newyorker.com/magazine/2023/12/11/the-inside-story-of-microsofts-partnership-with-openai |quote=Microsoft integrated GPT-4 into its Bing search engine in early 2023. }}</ref>.  

Key product launches included:  
* '''Microsoft Designer''': An AI-powered graphic design tool leveraging DALL-E to create unique images<ref>{{cite web |url=https://economictimes.indiatimes.com/news/international/us/microsoft-announces-new-products-details-here/articleshow/94819990.cms |quote=Microsoft announced new products including Microsoft Designer, an application for creating unique images using AI. }}</ref>.  
* '''Microsoft Places''': A new product aimed at revolutionising workplace collaboration.  
* '''Microsoft Copilot''': An AI companion designed to redefine user interactions with technology<ref>{{cite web |url=https://news.microsoft.com/en-cee/2023/09/21/microsoft-unveils-advanced-ai-powered-innovations/ |quote=Microsoft launched Microsoft Copilot, an AI companion designed to transform how people interact with technology. }}</ref>.  

Microsoft also expanded its cloud infrastructure, launching new AI-powered services and deepening its collaboration with Oracle through Oracle Database@Azure<ref>{{cite web |url=https://inclusioncloud.com/insights/blog/microsoft-partnerships-2023-review/ |quote=Microsoft and Oracle deepened their partnership with the launch of Oracle Database@Azure. }}</ref>. Strategic partnerships with firms like Parsons Corporation bolstered digital transformation and cybersecurity efforts<ref>{{cite web |url=https://www.forbes.com/sites/stephendiorio/2023/06/01/using-innovation-to-expand-microsofts-markets/ |quote=Microsoft is leveraging AI innovations to expand its market potential in cloud infrastructure, advanced analytics, cybersecurity, and low-code development. }}</ref>.