Editing Apple Inc. (section)

=== Strategic Developments and Innovations   ===
Apple’s 2023 business initiatives underscored its commitment to innovation and market leadership. The company unveiled a series of groundbreaking products, including the iPhone 15 series, Apple Watch Series 9, and the Vision Pro, each introducing cutting-edge features like spatial video recording and the Double Tap gesture<ref>{{cite web |url=https://www.bloomberg.com/news/newsletters/2023-09-17/apple-s-watch-series-9-iphone-15-will-hold-it-over-until-vision-pro-ai-in-2024-lmngtodu |quote=Apple's 2023 product lineup included the iPhone 15 series, Apple Watch Series 9, and Apple Watch Ultra 2, unveiled at the 'Wonderlust' event. }}</ref>. Strategically, Apple made significant strides in digital health and AI, acquiring 32 startups such as WaveOne and Emotient to bolster its capabilities in these rapidly evolving fields<ref>{{cite web |url=https://www.cdomagazine.tech/aiml/ai-shopping-spree-apple-leads-charge-with-32-startup-acquisitions-in-2023 |quote=Apple acquired 32 startups in 2023, including WaveOne, Drive.AI, and Emotient, to strengthen its position in AI and digital health. }}</ref>. While iPhone sales experienced a slight decline, Apple’s services revenue reached a record $22.3 billion in Q4 2023, driven by its expanding ecosystem and partnerships with hospitals and health systems<ref>{{cite web |url=https://variety.com/2023/digital/news/apple-q4-2023-earnings-services-revenue-record-1235778346/ |quote=Apple's 2023 revenue was $383.29 billion, with services revenue reaching a record $22.3 billion in Q4 2023. }}</ref>. The global digital health market, estimated at $240.9 billion in 2023 and projected to grow at a CAGR of 21.9% through 2030, further amplified Apple’s focus in this sector<ref>{{cite web |url=https://www.grandviewresearch.com/industry-analysis/digital-health-market |quote=The global digital health market size was estimated at USD 240.9 billion in 2023 and is projected to grow at a CAGR of 21.9% from 2024 to 2030. }}</ref>.