Editing Microsoft Corporation (section)

=== Navigating Challenges and Regulatory Scrutiny   ===
2023 was not without its hurdles. Microsoft faced significant technological disruptions and supply chain challenges, but its innovative approach to supply chain management earned it the 2023 Supply Chain Award for Process or Technology Innovation<ref>{{cite web |url=https://www.gartner.com/en/supply-chain/trends/supply-chain-award-winner-2023-microsoft |quote=Microsoft won the 2023 Supply Chain Award for Process or Technology Innovation for developing real-time visibility in its device supply chain. }}</ref>.  

Competitive pressures were intense, particularly in the cloud and AI sectors. AWS led with a 32% market share, while Microsoft Azure held 23%, and Google Cloud 11% in Q3 2023<ref>{{cite web |url=https://www.crn.com/news/cloud/microsoft-vs-google-vs-aws-q3-2023-cloud-earnings-face-off |quote=Microsoft, AWS, and Google Cloud accounted for 66% of the worldwide cloud market in Q3 2023. }}</ref>. Regulatory scrutiny also intensified, with EU antitrust regulators monitoring Microsoft’s role in OpenAI<ref>{{cite web |url=https://www.reuters.com/technology/microsofts-role-openai-eu-antitrust-regulators-radar-2023-12-08/ |quote=EU antitrust regulators are closely monitoring Microsoft's role in OpenAI. }}</ref> and the U.S. government pursuing major antitrust cases against the company. In response, Microsoft relinquished its OpenAI board observer seat<ref>{{cite web |url=https://www.reuters.com/technology/microsoft-ditches-openai-board-observer-seat-amid-regulatory-scrutiny-2024-07-10/ |quote=Microsoft ditched its OpenAI board observer seat to avoid antitrust scrutiny. }}</ref> and advocated for the creation of a new AI regulatory agency, emphasising privacy, security, and safety in its Responsible AI principles<ref>{{cite web |url=https://fortune.com/2023/05/25/microsoft-president-says-the-u-s-must-create-an-a-i-regulatory-agency-with-rules-for-companies-using-advanced-a-i-models-similar-to-anti-fraud-safeguards-at-banks/ |quote=Microsoft favors the creation of a new agency to regulate AI, including licensing and 'know your customer' rules. }}</ref>.