Editing Apple Inc. (section)

=== Operational Changes and Strategic Shifts   ===
In 2023, Apple implemented several key operational changes to maintain its competitive edge. A significant development was the restructuring of its services division following the departure of executive Peter Stern<ref>{{cite web |url=https://www.macrumors.com/2023/01/09/apple-services-restructuring/ |quote=Apple restructured its services division in 2023 following the departure of executive Peter Stern. }}</ref>. This move aimed to streamline operations and sharpen focus on core service offerings. Additionally, the company continued its aggressive acquisition strategy, particularly in AI and digital health, acquiring 32 AI startups, including WaveOne and Drive.AI<ref>{{cite web |url=https://www.cdomagazine.tech/aiml/ai-shopping-spree-apple-leads-charge-with-32-startup-acquisitions-in-2023 |quote=Apple acquired 32 AI startups in 2023, including WaveOne, Emotient, Laserlike, Drive.AI, and AI.Music. }}</ref>. These acquisitions were pivotal in embedding advanced AI capabilities and digital health innovations into Apple’s product ecosystem<ref>{{cite web |url=https://www.cbinsights.com/research/apple-strategy-map-investments-partnerships-acquisitions/ |quote=Apple's strategy includes acquisitions, investments, and partnerships in AI and digital health. }}</ref>. Despite broader industry trends of layoffs, Apple avoided mass redundancies by focusing on strategic role eliminations and efficient talent management.