Editing Microsoft Corporation (section)

=== Financial Resilience Amidst Challenges   ===
Microsoft’s financial health in 2012 remained robust, with revenue reaching $73.72 billion and net income standing at $16.98 billion. These figures underscored the company’s profitability and operational efficiency, even in a highly competitive environment<ref>{{cite web |url=https://www.sec.gov/Archives/edgar/data/789019/000119312512316848/d347676d10k.htm |quote=No single customer accounted for more than 10% of Microsoft's revenue in 2012, indicating a diversified customer base. }}</ref>. Windows and Office continued to dominate their respective markets, serving as key revenue drivers. However, the tech giant faced significant challenges from rivals: Apple in consumer electronics, Google in search and cloud services, and IBM, Oracle, and SAP in enterprise software.  

The launch of Windows 8 in October 2012 was a pivotal moment. Designed to modernise Microsoft’s offerings with a touch-friendly interface, it aimed to bridge the gap between PCs and tablets. While the release garnered mixed reviews and did not immediately translate into significant financial gains, it demonstrated Microsoft’s commitment to innovation. Other key metrics from 2012 included strong sales for Office, steady growth in Xbox console sales, and the emerging success of Azure in the cloud computing sector. Despite these achievements, Microsoft’s competitive positioning was tested by the industry’s shift towards mobile and cloud computing, areas where rivals were gaining ground.