Editing Apple Inc. (section)

=== Strategic Initiatives and Innovations   ===
Apple’s strategic initiatives in 2011 reinforced its market leadership and competitive edge. The launch of the iPhone 4S in October was a defining moment, introducing Siri, Apple’s intelligent voice assistant, which marked a significant leap in natural language processing and machine learning <ref>{{cite web |url=https://www.imore.com/most-significant-apple-gadget-2011-iphone-4s |quote=The iPhone 4S introduced Siri, Apple's intelligent assistant. }}</ref><ref>{{cite web |url=https://www.cbinsights.com/research/report/apple-strategy/ |quote=Apple's 2011 launch of Siri marked an early lead in machine learning and natural language processing. }}</ref>. The device sold over four million units in its first three days, catapulting Apple’s U.S. smartphone market share from 26% to 43% in October and November <ref>{{cite web |url=https://www.apple.com/newsroom/2011/10/17iPhone-4S-First-Weekend-Sales-Top-Four-Million/ |quote=Apple sold over four million iPhone 4S units in the first three days of its launch. }}</ref><ref>{{cite web |url=https://appleinsider.com/articles/12/01/10/apples_iphone_4s_propels_ios_smartphone_market_share_to_43_in_oct_nov_2011 |quote=The iPhone 4S increased Apple's share of the U.S. smartphone market from 26% to 43% in October and November 2011. }}</ref>. The iPad 2, released earlier in the year, saw a staggering 183% increase in sales compared to the previous year, with 9.25 million units sold in the third quarter alone <ref>{{cite web |url=https://www.macworld.com/article/215943/2011_in_review_apples_financial_performance.html |quote=Apple sold 9.25 million iPads in the third quarter of 2011, an increase of 183 percent from year-ago sales. }}</ref>. Apple also unveiled iOS 5, which introduced over 200 new features, including iCloud, enhancing the seamless integration of its ecosystem <ref>{{cite web |url=https://www.apple.com/newsroom/2011/10/04Apple-Launches-iPhone-4S-iOS-5-iCloud/ |quote=Apple launched the iPhone 4S, iOS 5, and iCloud in 2011. }}</ref><ref>{{cite web |url=https://support.apple.com/en-us/102998 |quote=iOS 5, launched with the iPhone 4S, introduced over 200 new features. }}</ref>. Strategically, Apple’s acquisition of Anobit for $400 million bolstered its storage technology, reducing reliance on external suppliers and improving device performance <ref>{{cite web |url=https://www.historyoasis.com/post/apples-acquisitions-mergers-over-the-years |quote=Apple acquired Anobit for $400 million in 2011, improving storage performance in its devices. }}</ref>. These moves were part of a broader innovation and expansion strategy, which included strengthening partnerships with key suppliers and distributors, ensuring operational efficiency and market reach <ref>{{cite web |url=https://www.cnbc.com/2011/08/25/10-Significant-Apple-Business-Partners.html |quote=Apple's partnerships with suppliers and distributors were critical to its business success in 2011. }}</ref><ref>{{cite web |url=https://medium.com/@pulsepointdaily/apples-strategic-moves-investing-in-innovation-and-expansion-4ff277c00131 |quote=Apple's strategic moves in 2011 were part of its broader innovation and expansion strategy. }}</ref>.