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=== Leadership Transition === The year 2011 marked a seismic shift in Apple’s leadership with the passing of Steve Jobs and the appointment of Tim Cook as CEO <ref>{{cite web |url=https://www.cnn.com/2021/08/24/tech/tim-cook-apple-ceo-ten-years/index.html |quote=Tim Cook took over as CEO of Apple in 2011, succeeding Steve Jobs. }}</ref>. Jobs, who resigned in August due to health reasons and passed away in October, left an indelible legacy as Apple’s visionary leader <ref>{{cite web |url=https://www.britannica.com/money/Steve-Jobs |quote=Steve Jobs resigned as CEO of Apple in August 2011 and died two months later from complications of pancreatic cancer. }}</ref>. His successor, Tim Cook, who had been serving as COO, brought a more collaborative and operationally focused leadership style, marking a departure from Jobs’ autocratic approach. While Cook maintained Apple’s core strategy of innovation and product excellence, his emphasis on operational efficiency and supply chain management began to reshape the company’s culture. There were no major publicised organisational restructuring initiatives in 2011, but Cook’s leadership ensured a smooth transition, allowing Apple to continue its growth trajectory. The company’s focus on its integrated ecosystem of hardware, software, and services remained steadfast, with Cook reiterating that Apple’s strategy would not fundamentally change under his stewardship <ref>{{cite web |url=https://daniellock.com/change-management-lessons-from-microsoft-and-apple/ |quote=In 2011, Tim Cook stated that Apple's strategy would not change after he took over as CEO. }}</ref>.
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