Editing Microsoft Corporation (section)

=== Operational Shifts and Restructuring   ===
In response to emerging market challenges, Microsoft implemented key operational changes in 2012. A significant development was the company’s pivot towards becoming a ‘devices and services’ company, announced in October 2012. This strategic realignment aimed to integrate hardware, online services, and apps, creating a seamless experience across multiple devices<ref>{{cite web |url=https://money.cnn.com/2013/07/11/technology/enterprise/microsoft-reorganization/index.html |quote=Microsoft transitioned to a 'devices and services' company in October 2012, focusing on hardware, online services, and apps that work seamlessly across multiple devices. }}</ref>.  

While specific management changes in 2012 were not extensively documented, this period laid the groundwork for the leadership transition in 2014, when Satya Nadella took the helm as CEO. The launch of Windows 8 was a cornerstone of this transformation, designed to modernise Microsoft’s offerings with a touch-friendly interface. However, the mixed reception of Windows 8 underscored the challenges of aligning product innovation with evolving consumer demands. In response, Microsoft initiated organisational restructuring efforts, which culminated in the 2013 ‘One Microsoft’ strategy. This restructuring aimed to streamline operations, foster collaboration across divisions, and promote a unified approach to product development<ref>{{cite web |url=https://aithor.com/essay-examples/the-2013-one-microsoft-restructuring-essay |quote=Microsoft's 2013 'One Microsoft' restructuring aimed to streamline operations, foster collaboration, and promote a unified approach to product development, building on changes initiated in 2012. }}</ref>.