Jump to content
Main menu
Main menu
move to sidebar
hide
Navigation
Main page
Recent changes
Random page
Help about MediaWiki
InvestorsWiki
Search
Search
Appearance
Create account
Log in
Personal tools
Create account
Log in
Pages for logged out editors
learn more
Contributions
Talk
Editing
Microsoft Corporation
(section)
Page
Discussion
English
Read
Edit
View history
Tools
Tools
move to sidebar
hide
Actions
Read
Edit
View history
General
What links here
Related changes
Special pages
Page information
Appearance
move to sidebar
hide
Warning:
You are not logged in. Your IP address will be publicly visible if you make any edits. If you
log in
or
create an account
, your edits will be attributed to your username, along with other benefits.
Anti-spam check. Do
not
fill this in!
=== Conclusion: A Year of Transition === Microsoft’s 2012 performance and strategic initiatives reflected a company at a crossroads, balancing its legacy strengths with the need to adapt to a rapidly evolving tech landscape. Financially, the company achieved a revenue of $73.72 billion, driven by strong sales of Server and Tools products and the enduring popularity of the 2010 Microsoft Office system<ref>{{cite web |url=https://www.microsoft.com/investor/reports/ar12/financial-review/discussion-analysis/index.html |quote=Microsoft's revenue increased in fiscal year 2012 due to strong sales of Server and Tools products and the 2010 Microsoft Office system. }}</ref>. However, a $6.2 billion goodwill impairment charge related to the Online Services Division tempered net income to $16.98 billion, highlighting the financial risks of past acquisitions<ref>{{cite web |url=https://www.microsoft.com/investor/reports/ar13/financial-review/discussion-analysis/index.html |quote=Operating income in fiscal year 2012 decreased due to a $6.2 billion goodwill impairment charge related to the OSD business segment. }}</ref>. Strategically, Microsoft made bold moves, including the launch of Windows 8 and continued investment in cloud computing, with Azure emerging as a key component of its long-term strategy. The integration of Skype and the acquisition of Yammer for $1.2 billion bolstered its enterprise communication offerings<ref>{{cite web |url=https://www.microsoft.com/investor/reports/ar12/financial-review/discussion-analysis/index.html |quote=Microsoft acquired Yammer, Inc. for $1.2 billion in cash on July 18, 2012. }}</ref>. Despite these efforts, Microsoft faced stiff competition from Apple and Google in mobile and cloud markets, areas where it struggled to gain significant traction. Looking ahead, Microsoft’s ability to navigate these challenges while capitalising on its enterprise software dominance and cloud investments would be critical. The year 2012 set the stage for a transformative period, as Microsoft sought to redefine its role in a tech industry increasingly shaped by mobile and cloud computing.
Summary:
Please note that all contributions to InvestorsWiki may be edited, altered, or removed by other contributors. If you do not want your writing to be edited mercilessly, then do not submit it here.
You are also promising us that you wrote this yourself, or copied it from a public domain or similar free resource (see
InvestorsWiki:Copyrights
for details).
Do not submit copyrighted work without permission!
Cancel
Editing help
(opens in new window)