Editing Microsoft Corporation (section)

=== Financial Performance: Resilience Amid Challenges   ===
Microsoft’s financial performance in 2013 underscored its adaptability in a fiercely competitive landscape. The company reported a 6% increase in revenue, reaching $19.90 billion in the fourth quarter alone, with a net income of $4.97 billion.<ref>{{cite web |url=https://www.microsoft.com/en-us/Investor/earnings/FY-2013-Q4/press-release-webcast |quote=Microsoft reported quarterly revenue of $19.90 billion and net income of $4.97 billion for the quarter ended June 30, 2013. }}</ref> This growth was driven by strong performances in its software and cloud computing divisions, particularly Azure and Office 365, which saw significant adoption.  

Operational efficiency was further highlighted by the sale of over 100 million Windows 8 licenses by May 2013, demonstrating Microsoft’s ability to scale and innovate in the software market.<ref>{{cite web |url=https://www.microsoft.com/investor/reports/ar13/financial-review/discussion-analysis/index.html |quote=Microsoft surpassed 100 million licenses sold for Windows 8 by May 2013. }}</ref> However, the year was not without setbacks. A $900 million inventory adjustment for the Surface RT tablet underscored the difficulties Microsoft faced in the hardware segment, impacting its profitability.<ref>{{cite web |url=https://www.zdnet.com/article/microsofts-900-million-surface-rt-write-down-how-did-this-happen/ |quote=Microsoft announced a $900 million inventory adjustment charge for Surface RT in 2013. }}</ref>  

Despite these challenges, Microsoft maintained a competitive edge in the U.S. search market, with Bing capturing 17.9% of market share by mid-2013, a notable increase from the previous year.<ref>{{cite web |url=https://www.microsoft.com/en-us/Investor/earnings/FY-2013-Q4/press-release-webcast |quote=Bing's U.S. search market share was 17.9% in June 2013, up 230 basis points from the prior year. }}</ref> The Online Services Division also saw a 12% revenue growth, reflecting its expanding digital footprint.<ref>{{cite web |url=https://www.microsoft.com/en-us/Investor/earnings/FY-2013-Q4/press-release-webcast |quote=Microsoft's Online Services Division revenue grew 12% for the full year in 2013. }}</ref> While competitors like Google, Apple, and Amazon posed significant threats, Microsoft’s strategic focus on cloud computing and enterprise solutions allowed it to hold its ground.