Editing Apple Inc. (section)

=== Strategic Initiatives: Driving Market Dominance   ===

Apple’s product launches in 2012 were pivotal in maintaining its market leadership. The iPhone 5, featuring a larger 4-inch Retina display and LTE connectivity, drove record sales and accounted for nearly 49% of Q4 revenue<ref>{{cite web |url=https://www.businessinsider.com/new-apple-products-fall-2012-9 |quote=Apple launched the iPhone 5 and iPad Mini in 2012, which significantly boosted its market position and revenue. }}</ref>. The iPad Mini, a more compact and affordable tablet, expanded Apple’s reach in the tablet market, further solidifying its dominance.  

Strategic partnerships and acquisitions also played a crucial role. The collaboration with Foxconn ensured efficient iPhone production, while the $356 million acquisition of AuthenTec laid the groundwork for the iPhone’s fingerprint scanner<ref>{{cite web |url=https://www.cbinsights.com/research/apple-strategy-map-investments-partnerships-acquisitions/ |quote=Apple partnered with Foxconn for iPhone production and LG Display for OLED displays in 2012. }}</ref><ref>{{cite web |url=https://www.cnbc.com/2021/05/01/how-apple-does-ma-small-and-quiet-with-no-bankers.html |quote=Apple acquired AuthenTec in 2012, leading to the development of the iPhone's fingerprint scanner. }}</ref>. Innovations like the release of OS X Mountain Lion highlighted Apple’s focus on simplicity and adaptability<ref>{{cite web |url=https://www.accelingo.com/apples-global-strategy/ |quote=Apple's global strategy in 2012 emphasized simplicity, innovation, and adaptability. }}</ref>. These efforts culminated in a record-breaking market capitalisation of $624 billion in August 2012, underscoring investor confidence in Apple’s vision<ref>{{cite web |url=https://en.wikipedia.org/wiki/Apple_Inc. |quote=Apple's market capitalization reached a then-record $624 billion on August 20, 2012. }}</ref>.  

----