Editing Apple Inc. (section)

=== Operational Shifts: Adapting to New Realities   ===

Apple underwent significant internal changes in 2012, reshaping its strategic direction. In October, the company announced executive management changes aimed at fostering greater collaboration across its hardware, software, and services teams. Scott Forstall, Senior Vice President of iOS Software, departed, with his responsibilities redistributed among key executives, including Craig Federighi and Eddy Cue<ref>{{cite web |url=https://www.apple.com/newsroom/2012/10/29Apple-Announces-Changes-to-Increase-Collaboration-Across-Hardware-Software-Services/ |quote=On October 29, 2012, Apple announced executive management changes to increase collaboration across hardware, software, and services teams. }}</ref>.  

Under Tim Cook’s leadership, Apple achieved a five-day inventory turnover, a testament to its just-in-time inventory practices<ref>{{cite web |url=https://medium.com/@dixitjigar/apples-supply-chain-innovation-resilience-and-sustainability-in-the-digital-age-c8f0eb951042 |quote=In 2012, under Tim Cook’s leadership, Apple reduced inventory turnover to just five days. }}</ref>. The company also initiated its first dividend payment in July 2012, signalling a focus on returning value to shareholders<ref>{{cite web |url=https://www.researchgate.net/publication/368485285_Analysis_of_Apple_Inc's_Business_Model_Based_on_the_SWOT_Model_and_Financial_Ratios |quote=In July 2012, Apple paid $2.5 billion in dividends, marking its first dividend payment. }}</ref>. Additionally, Apple joined the Fair Labor Association in January, committing to higher labour standards and greater supply chain transparency<ref>{{cite web |url=https://www.epi.org/publication/assessing-reforms-portrayed-apples-supplier/ |quote=In January 2012, Apple joined the Fair Labor Association, committing to abide by its standards. }}</ref>.  

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