Editing Microsoft Corporation (section)

=== Operational Changes: A New Direction   ===
In 2013, Microsoft implemented key operational changes driven by CEO Steve Ballmer’s vision to foster innovation and operational efficiency. Central to this transformation was the '''‘One Microsoft’ strategy''', which aimed to dismantle internal silos and unify the company around a shared vision of devices and services.<ref>{{cite web |url=https://money.cnn.com/2013/07/11/technology/enterprise/microsoft-reorganization/index.html |quote=The 2013 restructuring sought to break up product silos and focus the company on devices and services. }}</ref> This organisational restructuring involved significant management changes, including the departure of several executives and the realignment of roles to support a more collaborative and streamlined decision-making process.<ref>{{cite web |url=https://aithor.com/essay-examples/the-2013-one-microsoft-restructuring-essay |quote=Microsoft's 2013 restructuring, known as the 'One Microsoft' strategy, aimed to streamline decision-making and foster collaboration across business divisions. }}</ref>  

Simultaneously, Microsoft adapted its business model to embrace a '''‘mobile-first, cloud-first’ approach''', prioritising cloud services and mobile devices as pillars of future growth.<ref>{{cite web |url=https://www.ciodive.com/news/microsoft-shifts-from-mobile-first-cloud-first-to-everything-ai-2/448645/ |quote=Microsoft shifted to a 'mobile-first, cloud-first' strategy in 2013, later evolving to focus on AI. }}</ref> However, the year also exposed vulnerabilities in its hardware strategy, most notably the '''$900 million inventory adjustment for the Surface RT''', which underscored the challenges of competing in the tablet market.<ref>{{cite web |url=https://www.zdnet.com/article/microsofts-900-million-surface-rt-write-down-how-did-this-happen/ |quote=Microsoft's Surface RT faced a $900 million write-down, impacting its hardware strategy and financial performance. }}</ref>