Editing Microsoft Corporation (section)

=== Conclusion: A Year of Transformation   ===
Microsoft’s performance in 2013 was a testament to its ability to navigate a complex and rapidly evolving technology landscape. The company’s strategic pivot towards a 'mobile-first, cloud-first' vision, spearheaded by then-CEO Steve Ballmer, laid the groundwork for future growth, particularly in cloud computing with the expansion of Microsoft Azure.<ref>{{cite web |url=https://www.cbinsights.com/research/report/microsoft-strategy-teardown/ |quote=Microsoft Azure became a linchpin of the company's growth strategy, with cloud computing driving long-term potential. }}</ref> Despite facing significant financial challenges, including a $900 million charge for Surface RT inventory adjustments and the costly acquisition of Nokia’s Devices & Services business, Microsoft demonstrated resilience and adaptability.<ref>{{cite web |url=https://www.nytimes.com/2013/09/04/technology/microsoft-acquires-nokia-units-and-leader.html |quote=Microsoft acquired Nokia's Devices & Services business in 2013 for $7.2 billion to strengthen its position in the smartphone market. }}</ref><ref>{{cite web |url=https://www.microsoft.com/investor/reports/ar13/financial-highlights/index.html |quote=Microsoft recorded a $900 million charge for Surface RT inventory adjustments in 2013, reducing net income by $596 million. }}</ref>  

The 'One Microsoft' strategy, aimed at unifying the company’s operations and fostering greater collaboration, marked a pivotal shift in its organisational structure, enhancing its ability to innovate and compete.<ref>{{cite web |url=https://www.marketingweek.com/one-microsoft-strategy-unveiled/ |quote=Microsoft's 'One Microsoft' strategy, announced in 2013, aimed to unify its products and services under a single vision. }}</ref><ref>{{cite web |url=https://www.businessinsider.com/microsoft-announces-its-reorg-2013-7 |quote=Microsoft reorganized its structure in 2013, grouping functions like Engineering, Marketing, and Finance under the 'One Microsoft' strategy. }}</ref> While its hardware ventures, such as the Surface RT and Nokia acquisition, revealed vulnerabilities, Microsoft’s strengths in enterprise software, cloud computing, and productivity tools remained undeniable. As 2013 drew to a close, Microsoft’s strategic developments positioned it to address future challenges and opportunities, ensuring its continued relevance in an industry dominated by tech giants like Google, Apple, and Amazon.