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=== Introduction === In 2013, Apple Inc. continued to dominate the tech industry, shaping the future of consumer electronics and mobile technology. With flagship products like the iPhone, iPad, and Mac driving its revenue, the company maintained a strong financial performance, boasting a gross profit margin of 37.62%.<ref>{{cite web |url=https://ivypanda.com/essays/analysis-of-apples-annual-reports/ |quote=Apple Inc. had a gross profit margin of 37.62% in 2013. }}</ref> This figure highlighted Apple’s ability to remain profitable in a fiercely competitive and rapidly evolving market. The company’s focus on innovation and ecosystem development, coupled with strategic acquisitions like P.A. Semi, reinforced its commitment to cutting-edge technology.<ref>{{cite web |url=https://www.greyb.com/blog/apple-business-strategy/ |quote=Apple's strategic focus on innovation and ecosystem building was a key aspect of its business model. }}</ref> Apple’s influence extended beyond its products, setting industry trends and compelling competitors to accelerate their own innovation efforts. Analysing Apple’s performance in 2013 provides valuable insights into its strategic moves and their impact on the tech industry, offering a historical context that underscores the company’s enduring significance.
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