Editing Apple Inc. (section)

=== Financial Performance   ===
Apple’s financial metrics in 2013 were a testament to its market dominance and operational efficiency. The company reported an annual revenue of $170.91 billion, driven largely by the success of its iPhone and iPad product lines. With a net income of $37.04 billion, Apple’s profitability remained robust, though its gross profit margin of 37.6% reflected a slight decline compared to previous years.<ref>{{cite web |url=https://www.macrumors.com/2013/10/30/apples-2013-annual-report-inside-the-numbers-on-employees-retail-stores-and-more/ |quote=Apple's retail store count increased by 26 during fiscal 2013, with average revenue per store dropping slightly to $50.2 million from $51.5 million. }}</ref> This dip was attributed to heightened competition and rising production costs, but it did little to overshadow the company’s overall financial health.  

Apple’s market share in the smartphone industry remained formidable, with the iPhone maintaining a significant global presence. While specific operational efficiency indicators, such as inventory turnover and asset utilisation, were not explicitly detailed, Apple’s reputation for innovation and supply chain excellence ensured sustained operational efficiency. The company expanded its retail footprint, adding 26 new stores worldwide, though average revenue per store saw a marginal decrease to $50.2 million from $51.5 million.<ref>{{cite web |url=https://www.macrumors.com/2013/10/30/apples-2013-annual-report-inside-the-numbers-on-employees-retail-stores-and-more/ |quote=Apple's retail store count increased by 26 during fiscal 2013, with average revenue per store dropping slightly to $50.2 million from $51.5 million. }}</ref> Notably, no single customer accounted for more than 10% of Apple’s net sales, highlighting the company’s diversified revenue streams.<ref>{{cite web |url=https://www.sec.gov/Archives/edgar/data/320193/000119312514383437/d783162d10k.htm |quote=No single customer accounted for more than 10% of Apple's net sales in 2013. }}</ref>