Editing Apple Inc. (section)

=== Introduction: A Tech Titan at the Dawn of 2010   ===
By 2010, Apple Inc. had solidified its position as a dominant force in the global technology industry. Under the visionary leadership of Steve Jobs, the company had revolutionised consumer electronics with its innovative product lineup. The iPhone, introduced in 2007, continued to dominate the smartphone market, generating over $20 billion in revenue in 2010 alone<ref>{{cite web |url=https://www.apple.com/newsroom/2010/10/18Apple-Reports-Fourth-Quarter-Results/ |quote=Apple sold 3.89 million Macs, 14.1 million iPhones, 9.05 million iPods, and 4.19 million iPads in the fourth quarter of 2010. }}</ref>. Apple’s entry into the tablet market with the iPad in January 2010 further cemented its reputation as a pioneer, with 4.19 million units sold in its debut year<ref>{{cite web |url=https://www.apple.com/newsroom/2010/10/18Apple-Reports-Fourth-Quarter-Results/ |quote=Apple sold 3.89 million Macs, 14.1 million iPhones, 9.05 million iPods, and 4.19 million iPads in the fourth quarter of 2010. }}</ref>. The Mac lineup also saw steady growth, with 13.6 million units sold annually, while the iPod, despite increasing competition from the iPhone, remained popular, selling 9.05 million units in the fourth quarter<ref>{{cite web |url=https://www.apple.com/newsroom/2010/10/18Apple-Reports-Fourth-Quarter-Results/ |quote=Apple sold 3.89 million Macs, 14.1 million iPhones, 9.05 million iPods, and 4.19 million iPads in the fourth quarter of 2010. }}</ref>. Financially, Apple’s performance was stellar, with a 52% surge in revenue to $65.2 billion in fiscal year 2010, up from $42.9 billion the previous year<ref>{{cite web |url=https://www.scribd.com/doc/50631010/Apple-Inc-Financial-and-Strategic-Analysis-Review |quote=Apple's revenue increased by 52% to $65.2 billion in fiscal year 2010, up from $42.9 billion in 2009. }}</ref>. This growth was underpinned by a robust global market share of 26.91% in smartphones and the strategic expansion of its retail stores. Apple’s ability to blend simplicity, innovation, and adaptability into its global strategy not only strengthened its market position but also set the stage for a year of transformative moves, including the continued evolution of its ecosystem and the App Store<ref>{{cite web |url=https://www.accelingo.com/apples-global-strategy/ |quote=Apple's global strategy emphasizes simplicity, innovation, and adaptability. }}</ref>.