Editing Apple Inc. (section)

=== Operational Changes and Shifts   ===
In 2013, Apple implemented key operational changes to address evolving challenges and opportunities. The company underwent significant organisational restructuring aimed at fostering innovation and accelerating decision-making.<ref>{{cite web |url=https://www.businessinsider.com/apples-new-organizational-structure-could-help-it-move-faster-2013-5 |quote=Apple's organizational structure in 2013 was designed to foster innovation and speed up decision-making. }}</ref> This shift towards a more hierarchical structure allowed senior management to maintain tight control over all business aspects while creating clear pathways for employee advancement.<ref>{{cite web |url=https://research-methodology.net/apple-organizational-structure-a-hierarchical-structure-that-may-change-in-near-future/ |quote=Apple's hierarchical structure in 2013 allowed tight control by senior management over all business aspects, motivating employees through clear promotion opportunities. }}</ref>  

Apple also adapted its business model, most notably with the introduction of the iPhone 5C alongside the iPhone 5S.<ref>{{cite web |url=https://www.bcg.com/publications/2013/innovation-technology-iny-de-brabandere-apple-iphone-5c-5s |quote=In 2013, Apple introduced the iPhone 5C and 5S, highlighting the company's focus on creativity and innovation. }}</ref> The iPhone 5C, marketed as a more affordable option, aimed to broaden Apple’s market reach, particularly in emerging economies. However, its reception was mixed, with critics noting its price point was not significantly lower than premium models. Despite selling 9 million units in its first weekend—combined with the iPhone 5S—the 5C fell short of expectations, prompting Apple to reassess its strategy for balancing affordability with its premium brand identity.<ref>{{cite web |url=https://www.theverge.com/2013/10/23/4844698/is-the-apple-iphone-5c-a-success |quote=Apple sold 9 million units of the iPhone 5C during its first weekend, reflecting its market strategy. }}</ref>