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=== Operational Transformation and Cultural Shift === Satya Nadella’s appointment as CEO in February 2014 heralded a series of strategic shifts, including a decisive move towards a ‘mobile-first, cloud-first’ approach, which redefined the company’s business model and organisational structure.<ref>{{cite web |url=https://quartr.com/insights/business-philosophy/satya-nadella-the-architect-of-microsofts-resurgence |quote=Satya Nadella became CEO of Microsoft in 2014 and emphasized cloud computing and a culture of empathy and collaboration. }}</ref><ref>{{cite web |url=https://news.microsoft.com/2014/03/27/satya-nadella-mobile-first-cloud-first-press-briefing/ |quote=In 2014, Satya Nadella introduced a 'Mobile First, Cloud First' strategy for Microsoft. }}</ref> This strategy aimed to pivot Microsoft away from its traditional Windows-centric focus, embracing cloud computing, mobile technologies, and enterprise solutions as core drivers of growth. To align with this vision, Microsoft announced a significant restructuring plan, which included integrating the recently acquired Nokia Devices and Services business into its operations.<ref>{{cite web |url=https://news.microsoft.com/2014/07/17/microsoft-announces-steps-to-simplify-organization-and-align-devices-strategy/ |quote=Microsoft announced a restructuring plan in 2014 to simplify its organization and align the recently acquired Nokia Devices and Services business with the company’s overall strategy. }}</ref> This move, while ambitious, came with substantial costs, with restructuring charges estimated between $1.1 billion and $1.6 billion, reflecting the scale of the changes. Internally, Nadella faced the challenge of transforming Microsoft’s deeply entrenched culture, which was marked by resistance to change and siloed operations.<ref>{{cite web |url=https://humansofglobe.com/satya-nadellas-transformation-of-microsoft/ |quote=One of the challenges Nadella faced was resistance to change within Microsoft's deeply entrenched culture. }}</ref> His emphasis on fostering a growth mindset, collaboration, and empathy was pivotal in breaking down these barriers and driving innovation.<ref>{{cite web |url=https://quartr.com/insights/business-philosophy/satya-nadella-the-architect-of-microsofts-resurgence |quote=Satya Nadella became CEO of Microsoft in 2014 and emphasized cloud computing and a culture of empathy and collaboration. }}</ref>
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