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=== Introduction === In 2014, Apple Inc. reaffirmed its status as a global technology powerhouse, with net sales reaching $182.8 billion<ref>{{cite web |url=https://ivypanda.com/essays/apple-inc-financial-performance/ |quote=Apple's net sales were $182,795 million in 2014. }}</ref> and a market capitalisation of approximately $700 billion. The year was marked by significant product launches, strategic acquisitions, and operational shifts that underscored Apple’s ability to innovate and adapt in a fiercely competitive industry. This analysis delves into the company’s financial performance, key initiatives, challenges, and market positioning, offering a comprehensive view of its trajectory during this pivotal year.
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