Editing Apple Inc. (section)

=== Strategic Initiatives and Product Launches   ===
2014 was a year of bold moves for Apple. The introduction of the iPhone 6 and iPhone 6 Plus in September marked a significant milestone, driving record-breaking sales and reinforcing Apple’s dominance in the smartphone market<ref>{{cite web |url=https://www.apple.com/newsroom/2014/09/09Apple-Announces-iPhone-6-iPhone-6-Plus-The-Biggest-Advancements-in-iPhone-History/ |quote=Apple announced iPhone 6 and iPhone 6 Plus on September 9, 2014, featuring 4.7-inch and 5.5-inch Retina HD displays. }}</ref>. These devices not only met consumer demand but also had a notable impact on international trade data<ref>{{cite web |url=https://www.iphoneincanada.ca/2014/11/06/global-impact-of-iphone-6/ |quote=The global impact of the iPhone 6 and iPhone 6 Plus was significant, as revealed by international trade data. }}</ref>.  

The unveiling of the Apple Watch signalled Apple’s entry into wearable technology, laying the groundwork for future innovations in health and fitness tracking<ref>{{cite web |url=https://en.wikipedia.org/wiki/Apple_Watch |quote=The Apple Watch was introduced during a September 2014 press event alongside the iPhone 6. }}</ref>. On the software front, the release of Mac OS X 10.10 Yosemite in October introduced a refreshed design and enhanced functionality, further integrating Apple’s hardware and software ecosystem<ref>{{cite web |url=https://www.cnet.com/pictures/apple-in-2014-iphone-6-icloud-hack-beats-and-more/10/ |quote=Apple faced challenges in 2014, including the iCloud hack, competition, and market pressures. }}</ref>.  

The acquisition of Beats Electronics was a strategic masterstroke, positioning Apple as a major player in the audio equipment and music streaming markets<ref>{{cite web |url=https://www.apple.com/newsroom/2014/05/28Apple-to-Acquire-Beats-Music-Beats-Electronics/ |quote=Apple acquired Beats Electronics and Beats Music in 2014 for $3 billion. }}</ref>. This move not only expanded Apple’s product offerings but also brought industry veterans Jimmy Iovine and Dr. Dre into the fold, adding valuable expertise to the company’s leadership<ref>{{cite web |url=https://www.apple.com/newsroom/2014/05/28Apple-to-Acquire-Beats-Music-Beats-Electronics/ |quote=Apple acquired Beats Electronics and Beats Music on May 28, 2014, for $3 billion. }}</ref><ref>{{cite web |url=https://medium.com/@pulsepointdaily/apples-strategic-moves-investing-in-innovation-and-expansion-4ff277c00131 |quote=Beats Electronics provided Apple with a high-profile consumer electronics brand and a streaming service that evolved into Apple Music. }}</ref>.