Editing Apple Inc. (section)

=== Operational Changes and Leadership Shifts   ===
Apple’s leadership and operational strategies underwent notable transformations in 2014. The appointment of Angela Ahrendts as Senior Vice President of Retail and Online Stores signalled a strategic overhaul of Apple’s retail operations<ref>{{cite web |url=https://9to5mac.com/2014/06/16/angela-ahrendts-to-oversee-slew-of-new-china-italy-u-s-stores-as-restructuring-planned/ |quote=Apple underwent organizational restructuring in its retail division in 2014, led by Angela Ahrendts. }}</ref>. Ahrendts, formerly the CEO of Burberry, focused on enhancing customer experience and expanding Apple’s global retail footprint.  

The acquisition of Beats Electronics not only bolstered Apple’s position in the audio market but also marked a strategic shift towards subscription-based services, a trend that would later define Apple’s business model<ref>{{cite web |url=https://businessmodelanalyst.com/apple-business-model/ |quote=Apple's business model in 2014 included a focus on selling products directly to consumers and through authorized retailers, as well as offering subscription-based services. }}</ref>. Additionally, the initiation of Project Titan, Apple’s ambitious foray into the electric vehicle market, demonstrated the company’s willingness to explore new frontiers beyond its core product lines<ref>{{cite web |url=https://www.greyb.com/blog/apple-business-strategy/ |quote=Apple began exploring the electric vehicle market in 2014 with the announcement of Project Titan. }}</ref>.