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=== Introduction: A Year of Dominance and Innovation === In 2015, Apple Inc. reaffirmed its status as a titan of the tech industry, blending innovation with operational excellence. The year began with a record-breaking first quarter, as the company posted $18 billion in profit on $74.6 billion in revenue, driven by the sale of 74.5 million iPhones <ref>{{cite web |url=https://www.macrumors.com/2015/01/27/apple-earnings-1q15/ |quote=Apple reported record earnings and iPhone sales with $18 billion profit on $74.6 billion in revenue for Q1 2015. }}</ref>. This performance underscored Appleโs 16.57% share of the global smartphone market, a testament to its ability to outpace competitors and captivate consumers <ref>{{cite web |url=https://www.doofinder.com/en/statistics/apple-market-share |quote=Apple's market share in the smartphone market increased to 16.57% in 2015. }}</ref>. Key product launches, including the Apple Watch and Apple Music, alongside strategic expansions, further solidified its leadership. However, the year was not without challenges, as Apple navigated slowing smartphone sales, regulatory scrutiny, and fierce competition.
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