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=== Financial Performance: A Benchmark of Success === Apple’s financial results for 2015 were nothing short of extraordinary. The company achieved full-year revenue of $233.7 billion <ref>{{cite web |url=https://ivypanda.com/essays/apple-inc-financial-performance/ |quote=Apple's net sales were $233,715 million in 2015, with a cost of goods sold (COGS) of $142,260 million. }}</ref> and a net profit of $53.4 billion, with an operating income margin of 30.48% <ref>{{cite web |url=https://www.researchgate.net/publication/384676075_Financial_Performance_Analysis_of_Apple_and_Microsoft_A_Comparative_Study_2014-2023 |quote=Apple's operating income in 2015 was the highest at 30.48%. }}</ref>. The iPhone remained the cornerstone of this success, accounting for 91% of global smartphone profits <ref>{{cite web |url=https://www.forbes.com/sites/chuckjones/2016/02/21/apples-iphone-market-share-vs-profits/ |quote=Apple captured 91% of the global smartphone profits in 2015. }}</ref> and securing a 17.7% market share. In the fourth quarter alone, iPhone revenue surged 22% to $51.5 billion <ref>{{cite web |url=https://www.apple.com/newsroom/2015/10/27Apple-Reports-Record-Fourth-Quarter-Results/ |quote=Apple Inc. reported quarterly revenue of $51.5 billion and net profit of $11.1 billion in Q4 2015. }}</ref>, driven by robust sales and the strategic launch of new products. Operational efficiency played a critical role in sustaining profitability. Apple’s supply chain management was exemplary, with 97% of its supply chain handled by its top 200 suppliers <ref>{{cite web |url=https://dfreight.org/blog/an-insight-into-apples-supply-chain-strategy/ |quote=Apple's supply chain management reduced costs by streamlining processes and enhancing supplier relationships. }}</ref>. This streamlined approach, combined with stringent cost control measures, enhanced efficiency and reduced expenses, further bolstering the company’s financial health <ref>{{cite web |url=https://www.sec.gov/Archives/edgar/data/320193/000162828016020309/a201610-k9242016.htm |quote=Apple's financial condition in 2015 relied on the development of new products like Apple Watch and Apple Music. }}</ref>.
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