Editing Apple Inc. (section)

=== Product Launches and Strategic Initiatives   ===
2015 was a landmark year for Apple’s product portfolio. The introduction of the iPhone 6s and 6s Plus in September set a new record, with over 13 million units sold in their first weekend <ref>{{cite web |url=https://www.apple.com/newsroom/2015/09/28Apple-Announces-Record-iPhone-6s-iPhone-6s-Plus-Sales/ |quote=Apple sold over 13 million iPhone 6s and 6s Plus devices in their first weekend of availability in 2015, setting a record. }}</ref>. Earlier in the year, the Apple Watch made its debut in April, capturing over 50% of global smartwatch sales and shipping more than 12 million units <ref>{{cite web |url=https://techcrunch.com/2016/02/05/apple-watch-took-two-thirds-of-smart-watch-market-in-2015-says-analyst/ |quote=The Apple Watch accounted for over 50% of smartwatch sales in 2015, with over 12 million units shipped. }}</ref>. These launches not only reinforced Apple’s reputation for cutting-edge technology but also diversified its revenue streams.  

Apple also made significant strides in expanding its ecosystem. The launch of Apple Music in June, available in over 100 countries, marked the company’s foray into the competitive streaming market <ref>{{cite web |url=https://thebrandhopper.com/2023/11/27/innovate-integrate-dominate-success-factors-of-apple-inc/ |quote=Apple Music was introduced in 2015, becoming a popular streaming service. }}</ref>. Additionally, the acquisition of Beats Electronics in 2014 continued to pay dividends, with Beats Music integrated into Apple Music <ref>{{cite web |url=https://www.historyoasis.com/post/apples-acquisitions-mergers-over-the-years |quote=Apple made a strategic $3 billion acquisition of Beats Electronics and Beats Music in 2014, strengthening its ecosystem. }}</ref>.  

On the strategic front, Apple focused on market expansion, particularly in emerging economies like India, while exploring manufacturing opportunities in Vietnam to diversify its supply chain <ref>{{cite web |url=https://www.businessinsider.com/apple-focuses-more-on-emerging-markets-2016-12 |quote=Apple began exploring manufacturing opportunities in emerging markets like India and Vietnam in 2015. }}</ref>. These efforts underscored Apple’s commitment to global growth and operational resilience.