Editing Apple Inc. (section)

=== Operational Changes and Strategic Shifts   ===
Apple implemented several key operational changes in 2015 to address emerging challenges and capitalise on new opportunities. Jeff Williams was promoted to Chief Operating Officer, underscoring the company’s commitment to operational excellence and supply chain efficiency <ref>{{cite web |url=https://research-methodology.net/apple-organizational-structure-a-hierarchical-structure-that-may-change-in-near-future/ |quote=Apple's organizational structure is hierarchical, a model developed by Steve Jobs. }}</ref>. Organisational restructuring efforts aimed to foster innovation while maintaining the functional structure established by Steve Jobs <ref>{{cite web |url=https://research-methodology.net/apple-organizational-structure-a-hierarchical-structure-that-may-change-in-near-future/ |quote=Apple's organizational structure is hierarchical, a model developed by Steve Jobs. }}</ref>.  

Adaptations to Apple’s business model were equally transformative. The launch of Apple Music and the Apple Watch marked the company’s expansion into new markets, diversifying revenue streams and strengthening its ecosystem <ref>{{cite web |url=https://www.patentlyapple.com/patently-apple/2019/06/apple-is-preparing-a-fundamental-restructuring-of-its-supply-chain-that-could-shif-up-to-30-out-of-china.html |quote=Apple is restructuring its supply chain to reduce risk, including shifting production capacity from China to Southeast Asia. }}</ref>. On the operational front, Apple began shifting some production capacity from China to Southeast Asia, including Vietnam and India, to mitigate risks and reduce costs <ref>{{cite web |url=https://www.patentlyapple.com/patently-apple/2019/06/apple-is-preparing-a-fundamental-restructuring-of-its-supply-chain-that-could-shif-up-to-30-out-of-china.html |quote=Apple is restructuring its supply chain to reduce risk, including shifting production capacity from China to Southeast Asia. }}</ref>.