Editing Apple Inc. (section)

=== Strategic Initiatives: Innovation and Expansion   ===
Apple’s strategic initiatives in 2010 reached new heights, with the iPad launch standing out as a defining moment. Unveiled in January, the iPad revolutionised the tablet market, offering a versatile device for browsing, email, media consumption, and gaming<ref>{{cite web |url=https://www.apple.com/newsroom/2010/01/27Apple-Launches-iPad/ |quote=Apple launched the iPad on January 27, 2010, as a revolutionary device for browsing, email, videos, and more. }}</ref>. Its immediate success was staggering, with over 300,000 units sold on the first day<ref>{{cite web |url=https://www.macobserver.com/analysis/ipad-first-launched-27-january-27-2010/ |quote=Apple sold over 300,000 iPads on the first day of its launch, making it the company's fastest-selling new product. }}</ref> and an 85% market share by year-end, effectively creating a new product category<ref>{{cite web |url=https://www.engadget.com/2011-04-20-ipad-held-85-market-share-in-2010-according-to-abi-research.html |quote=The iPad held an 85% market share in 2010, dominating the tablet market and redefining the industry. }}</ref>. This dominance not only redefined consumer behaviour but also disrupted the PC market, with every five tablets sold equating to two lost PC sales.  

Beyond the iPad, Apple’s market expansion efforts were equally impressive. New retail stores opened in Shanghai and Barcelona, bolstering its international presence<ref>{{cite web |url=https://constructiondigital.com/construction-projects/apple-inc-stores-a-timeline |quote=Apple expanded its retail presence in 2010 by opening stores in Shanghai and Spain. }}</ref>. Strategic acquisitions further fuelled Apple’s growth, including the purchase of Intrinsity for $121 million to enhance hardware capabilities<ref>{{cite web |url=https://www.extremetech.com/computing/164846-11-apple-products-made-possible-by-strategic-acquisitions |quote=Apple acquired Intrinsity for $121 million in 2010 to enhance its hardware capabilities. }}</ref> and Quattro Wireless to launch iAd, its advertising platform<ref>{{cite web |url=https://www.knowyourmobile.com/news/apple-acquisitions-history/ |quote=Apple acquired Quattro Wireless in 2010 to launch iAd, its advertising platform. }}</ref>. These moves, coupled with Apple’s world-class supply chain—repeatedly named the best globally<ref>{{cite web |url=https://www.dynamicinventory.net/apple-best-supply-chain-management-company/ |quote=Apple's supply chain was repeatedly named the best in the world between 2010 and 2013. }}</ref>—ensured high-quality production, cost efficiency, and adherence to ethical and environmental standards.