Editing Microsoft Corporation (section)

=== Strategic Initiatives: Balancing Tradition and Innovation   ===
In 2010, Microsoft embarked on several major initiatives to strengthen its position in an increasingly competitive market.  

* '''Windows Phone 7''': Launched on October 11, 2010, this platform aimed to capture the mobile market with its innovative design and user interface. However, it struggled to gain significant traction against Apple’s iPhone and Google’s Android.<ref>{{cite web |url=https://en.wikipedia.org/wiki/Windows_Phone_7 |quote=Windows Phone 7 launched on October 11, 2010, with sales starting on October 21 in Europe and Australia and November 8 in the U.S. }}</ref><ref>{{cite web |url=https://money.cnn.com/2010/10/11/technology/windows_phone_7/index.htm |quote=Windows Phone 7 held less than 11% of the U.S. smartphone market at launch, struggling to compete in an already mature market. }}</ref>  
* '''Office 2010''': Released in April, this productivity suite introduced features like Click-to-Run installation, enhanced PowerPoint animations, and improved cross-application integration. It was widely praised for its user-friendly interface and advanced functionalities.<ref>{{cite web |url=https://en.wikipedia.org/wiki/Microsoft_Office_2010 |quote=Microsoft Office 2010 was released on April 15, 2010, introducing features like Click-to-Run installation and enhanced PowerPoint animations. }}</ref>  
* '''Partnership with Nokia''': Announced in 2011, this collaboration aimed to make Windows Phone 7 the primary operating system for Nokia smartphones. While ambitious, it ultimately fell short of its goals.<ref>{{cite web |url=https://news.microsoft.com/2011/02/10/nokia-and-microsoft-announce-plans-for-a-broad-strategic-partnership-to-build-a-new-global-mobile-ecosystem/ |quote=The Microsoft-Nokia strategic partnership, announced in 2011, aimed to make Windows Phone 7 Nokia's primary OS but ultimately failed. }}</ref>  
* '''Market Expansion''': Microsoft invested in tailored technologies to meet the unique needs of emerging markets, furthering its global reach.<ref>{{cite web |url=https://www.microsoft.com/en-us/research/research-area/technology-for-emerging-markets/ |quote=Microsoft focused on expanding into emerging markets in 2010, with research initiatives aimed at making technology accessible in these regions. }}</ref>  

These initiatives, coupled with record revenue in 2010, underscored Microsoft’s commitment to balancing its traditional software dominance with emerging opportunities in cloud and mobile technologies.<ref>{{cite web |url=https://www.microsoft.com/investor/reports/ar10/10k_sl_eng.html |quote=Microsoft reported record revenue in 2010, driven by investments in cloud computing and mobile technologies. }}</ref>