Editing Apple Inc. (section)

=== Strategic Initiatives and Product Innovations   ===

Apple’s 2016 was marked by significant product launches and strategic investments. The iPhone 7 introduced water resistance and a dual-camera system, alongside the bold decision to remove the headphone jack.<ref>{{cite web |url=https://igotoffer.com/apple/history-apple-2016 |quote=The iPhone 7 was launched in 2016, featuring water resistance and the removal of the headphone jack. }}</ref> This move paved the way for the December release of AirPods, Apple’s first foray into true wireless earbuds, which quickly became a cultural phenomenon and a significant revenue driver.<ref>{{cite web |url=https://www.boldbusiness.com/digital/apple-innovative-products-shaped-21st-century/ |quote=Apple introduced AirPods in 2016, marking a significant innovation in true wireless audio technology. }}</ref> Another standout innovation was the MacBook Pro with the Touch Bar, a revolutionary feature that replaced traditional function keys with a dynamic OLED touchscreen, enhancing user productivity and interaction.<ref>{{cite web |url=https://www.pcmag.com/reviews/apple-macbook-pro-13-inch-2016-touch-bar |quote=Apple launched the MacBook Pro with Touch Bar in 2016, introducing a thin OLED screen that replaced traditional function keys. }}</ref>  

On the strategic front, Apple’s $1 billion investment in Didi Chuxing, China’s leading ride-hailing service, highlighted its focus on diversifying its portfolio and deepening its presence in the Chinese market.<ref>{{cite web |url=https://www.pcmag.com/reviews/apple-macbook-pro-13-inch-2016-touch-bar |quote=Apple launched the MacBook Pro with Touch Bar in 2016, introducing a thin OLED screen that replaced traditional function keys. }}</ref> However, Apple faced challenges in China, with iPhone sales declining and competition intensifying from local brands like Huawei and Xiaomi.<ref>{{cite web |url=https://www.macrumors.com/2025/01/21/apple-falls-to-third-place-in-china/ |quote=Apple faced declining iPhone sales and market share in China in 2016, dropping to third place in the smartphone market. }}</ref> This led to a drop in Greater China sales to $18.51 billion, down from $20.82 billion the previous year.<ref>{{cite web |url=https://www.forbes.com/sites/dereksaul/2025/01/30/apple-earnings-preview-record-results-expected-with-china-ai-concerns-in-focus/ |quote=Apple reported $18.5 billion in sales in Greater China for the last quarter of 2016, below consensus estimates of $20.9 billion. }}</ref><ref>{{cite web |url=https://www.reuters.com/technology/apple-profit-tops-wall-street-target-even-iphone-china-sales-fall-short-2025-01-30/ |quote=Apple's Greater China sales dropped to $18.51 billion in 2016, compared to $20.82 billion the previous year. }}</ref>