Jump to content
Main menu
Main menu
move to sidebar
hide
Navigation
Main page
Recent changes
Random page
Help about MediaWiki
InvestorsWiki
Search
Search
Appearance
Create account
Log in
Personal tools
Create account
Log in
Pages for logged out editors
learn more
Contributions
Talk
Editing
Apple Inc.
(section)
Page
Discussion
English
Read
Edit
View history
Tools
Tools
move to sidebar
hide
Actions
Read
Edit
View history
General
What links here
Related changes
Special pages
Page information
Appearance
move to sidebar
hide
Warning:
You are not logged in. Your IP address will be publicly visible if you make any edits. If you
log in
or
create an account
, your edits will be attributed to your username, along with other benefits.
Anti-spam check. Do
not
fill this in!
=== Challenges and Market Headwinds === Despite its successes, Apple faced significant challenges in 2010. Industry-specific issues were prominent, with slowing iPod sales marking a pivotal shift in consumer preferences. Once a cornerstone of Apple’s revenue, the iPod saw a 52% drop in holiday sales as the iPhone began cannibalising its market share<ref>{{cite web |url=https://www.hbs.edu/faculty/Pages/item.aspx?num=38679 |quote=In 2010, Apple faced slowing iPod sales and increasing competition in the smartphone industry. }}</ref>. Meanwhile, the smartphone industry became increasingly competitive, with Google’s Android platform gaining rapid traction and rivals like Samsung and Microsoft collaborating to enhance smartphone-computer workflows, directly challenging Apple’s ecosystem<ref>{{cite web |url=https://www.phonearena.com/news/Samsung-Microsoft-partnership-competition-to-Apple-ecosystem_id118327 |quote=Samsung and Microsoft teamed up in 2010 to compete with Apple's ecosystem by improving smartphone-computer workflow. }}</ref>. Regulatory and legal hurdles also emerged, including a high-profile patent lawsuit from Eastman Kodak in January 2010, which accused Apple of infringing on digital imaging technology<ref>{{cite web |url=https://en.wikipedia.org/wiki/Litigation_involving_Apple_Inc. |quote=In January 2010, Eastman Kodak sued Apple and Research In Motion (RIM) over patent disputes. }}</ref>. Additionally, early signs of antitrust scrutiny began to surface, particularly around Apple’s App Store policies and its growing market dominance<ref>{{cite web |url=https://www.techpolicy.press/under-pressure-antitrust-and-competition-authorities-are-now-focusing-on-apple/ |quote=Apple faced intense regulatory scrutiny in 2010, including antitrust investigations in the EU and U.S. }}</ref>. These pressures forced Apple to double down on innovation, focusing heavily on the iPhone and iPad to maintain its competitive edge.
Summary:
Please note that all contributions to InvestorsWiki may be edited, altered, or removed by other contributors. If you do not want your writing to be edited mercilessly, then do not submit it here.
You are also promising us that you wrote this yourself, or copied it from a public domain or similar free resource (see
InvestorsWiki:Copyrights
for details).
Do not submit copyrighted work without permission!
Cancel
Editing help
(opens in new window)