Editing Apple Inc. (section)

=== Conclusion   ===
2018 was a transformative year for Apple Inc., marked by innovation, financial success, and strategic adaptation. The company achieved record-breaking revenue of $265.6 billion and a net income of $59.5 billion, despite slowing iPhone sales and market saturation.<ref>{{cite web |url=https://www.mexem.com/blog/apple-inc-a-comprehensive-analysis-of-financial-performance-and-market-position |quote=Apple faced challenges in 2018, including slowing iPhone sales, regulatory scrutiny, and market saturation. }}</ref> Its historic $1 trillion valuation in August underscored its financial health and investor confidence.<ref>{{cite web |url=https://www.nytimes.com/2022/01/03/technology/apple-3-trillion-market-value.html |quote=Apple became the first U.S. company to reach a $1 trillion market valuation in August 2018. }}</ref>  

However, Apple faced significant challenges, including intense competition, regulatory scrutiny, and supply chain disruptions. Leadership changes, such as the departure of retail chief Angela Ahrendts and the promotion of Deirdre O’Brien, signalled a strategic focus on enhancing customer experience and organisational efficiency.<ref>{{cite web |url=https://medium.com/@nareshnavinash/strategic-management-process-at-apple-inc-5a3fede9539e |quote=Apple maintained its competitive edge in 2018 through a focus on innovation and premium products. }}</ref> By expanding its services segment and prioritising innovation in premium products, Apple maintained its competitive edge.  

Ultimately, Apple’s ability to navigate challenges while capitalising on opportunities underscored its resilience and adaptability, making 2018 a pivotal year in its storied history.


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