Jump to content
Main menu
Main menu
move to sidebar
hide
Navigation
Main page
Recent changes
Random page
Help about MediaWiki
InvestorsWiki
Search
Search
Appearance
Create account
Log in
Personal tools
Create account
Log in
Pages for logged out editors
learn more
Contributions
Talk
Editing
Apple Inc.
(section)
Page
Discussion
English
Read
Edit
View history
Tools
Tools
move to sidebar
hide
Actions
Read
Edit
View history
General
What links here
Related changes
Special pages
Page information
Appearance
move to sidebar
hide
Warning:
You are not logged in. Your IP address will be publicly visible if you make any edits. If you
log in
or
create an account
, your edits will be attributed to your username, along with other benefits.
Anti-spam check. Do
not
fill this in!
=== Operational Changes: Adapting to a Shifting Landscape === In 2010, Apple underwent pivotal operational changes that reshaped its leadership and strategic direction. The year marked significant shifts in its management team, with only Phil Schiller and Eddy Cue remaining from the 2007 executive lineup<ref>{{cite web |url=https://www.businessinsider.com/apple-leadership-team-2010-where-are-they-now-2019-7 |quote=By 2010, Apple's leadership team had undergone significant changes, with only Phil Schiller and Eddy Cue remaining from the 2007 team. }}</ref>. This transformation in leadership underscored a broader organisational evolution, as Apple sought to maintain its competitive edge amidst rising challenges. The emergence of Android 2.0, particularly with the Motorola Droid, intensified competition in the smartphone market, positioning itself as a potential ‘iPhone killer’<ref>{{cite web |url=https://apple.slashdot.org/story/09/10/30/2317244/android-20-competition-against-the-iphone-and-the-rest |quote=Android 2.0, released in 2009 with the Motorola Droid, was seen as a potential 'iPhone killer,' increasing competition for Apple. }}</ref>. In response, Apple doubled down on its core strengths—product differentiation and ecosystem building—leveraging its design capabilities, hardware expertise, and software prowess to stay ahead<ref>{{cite web |url=https://www.greyb.com/blog/apple-business-strategy/ |quote=Apple's business strategy focuses on product differentiation and building an ecosystem using its design capabilities, hardware expertise, and software prowess. }}</ref>. The slowing sales of the iPod, which saw a 52% drop in holiday sales, further accelerated Apple’s strategic pivot towards high-margin products like the iPhone and iPad.
Summary:
Please note that all contributions to InvestorsWiki may be edited, altered, or removed by other contributors. If you do not want your writing to be edited mercilessly, then do not submit it here.
You are also promising us that you wrote this yourself, or copied it from a public domain or similar free resource (see
InvestorsWiki:Copyrights
for details).
Do not submit copyrighted work without permission!
Cancel
Editing help
(opens in new window)