Editing Microsoft Corporation (section)

=== Operational Shifts and Strategic Realignment   ===
2019 saw significant operational changes at Microsoft, including management adjustments, organisational restructuring, and business model adaptations. Under CEO Satya Nadella’s leadership, the company refined its cloud-first and AI-driven strategy, building on the foundations laid by the 2013 ‘One Microsoft’ initiative.<ref>{{cite web |url=https://medium.com/@mikehyzy/a-decade-later-why-microsofts-2013-restructuring-was-a-necessary-turnaround-daaeb1e8b2fc |quote=Microsoft's 2013 'One Microsoft' restructuring was pivotal in transforming the company into a more agile organization. }}</ref><ref>{{cite web |url=https://blogs.microsoft.com/blog/2023/04/24/the-era-of-ai-how-the-microsoft-cloud-is-accelerating-ai-transformation-across-industries/ |quote=Microsoft's cloud-first strategy and AI integration have accelerated innovation across industries. }}</ref>  

The sales organisation was restructured into enterprise and small/medium/corporate categories, aligning teams by industry focus and product category to better address customer needs and emerging technologies.<ref>{{cite web |url=https://www.crn.com/news/cloud/300088217/partners-microsoft-reorganization-will-sharpen-focus-on-industry-solutions-and-hot-technologies |quote=Microsoft's sales reorganization in 2018 divided sales groups into enterprise and small/medium/corporate categories, with teams organized by industry focus and product category. }}</ref> This shift sharpened Microsoft’s focus on industry-specific solutions and bolstered its ability to deliver tailored cloud and AI services.  

The company also pivoted from its earlier ‘mobile first, cloud first’ mantra to a more AI-centric approach, emphasising user experiences and insights.<ref>{{cite web |url=https://www.ciodive.com/news/microsoft-shifts-from-mobile-first-cloud-first-to-everything-ai-2/448645/ |quote=Microsoft shifted its strategy from 'mobile first, cloud first' to a focus on AI-driven insights and user experiences. }}</ref> This evolution was evident in the growth of its Intelligent Cloud segment, which surged by 21% in 2019, driven by advancements in Azure and other cloud services.<ref>{{cite web |url=https://www.microsoft.com/investor/reports/ar19/index.html?msockid=2314a662a8e56e393e79b342a9ca6f5a |quote=Microsoft's Intelligent Cloud revenue increased significantly in 2019, driven by growth across its segments. }}</ref>