Editing Apple Inc. (section)

=== Operational Shifts: A Strategic Pivot   ===
Under CEO Tim Cook’s leadership, Apple implemented key operational changes in 2019. These included:  
* '''Management Changes''': Departures and reassignments of key executives to prioritise services and wearables<ref>{{cite web |url=https://www.macrumors.com/2019/02/18/apples-leadership-changes-services/ |quote=Apple made three major leadership changes within two-and-a-half months in 2019, reflecting its shift toward services and wearables. }}</ref>.  
* '''Project Titan''': Around 200 employees were trimmed from the autonomous vehicle project, with resources redirected towards Apple TV+<ref>{{cite web |url=https://www.macrumors.com/2019/02/18/apples-leadership-changes-services/ |quote=Apple trimmed around 200 employees from its autonomous vehicle project in 2019, reallocating resources to its streaming TV service. }}</ref>.  
* '''Organisational Restructuring''': Focused on reducing hardware dependency and diversifying revenue streams through services like Apple Music, Apple TV+, and Apple Arcade<ref>{{cite web |url=https://www.accelingo.com/apples-global-strategy/ |quote=Apple's global strategy in 2019 was shaped by simplicity, innovation, and adaptability, driving its transition into services and wearables. }}</ref>.  

Cook’s collaborative and inclusive leadership style fostered a culture of innovation, enabling Apple to navigate these shifts effectively<ref>{{cite web |url=https://financhill.com/blog/investing/tim-cook-leadership-style |quote=Tim Cook's leadership style in 2019 emphasized collaboration, transparency, and inclusivity, reshaping Apple's operational culture. }}</ref>.  

----