Editing Microsoft Corporation (section)

=== Market Outlook at the End of 2019   ===
As 2019 drew to a close, Microsoft’s competitive positioning reflected a company at the forefront of technological innovation. Microsoft Azure, the second-largest cloud platform, grew at an impressive 46% annual rate, outpacing even AWS.<ref>{{cite web |url=https://techcrunch.com/2019/11/15/why-salesforce-is-moving-marketing-cloud-to-microsoft-azure/ |quote=Salesforce moved its Marketing Cloud to Microsoft Azure in November 2019, highlighting Microsoft's competitive positioning in cloud services. }}</ref> Strategic partnerships, such as Salesforce’s decision to move its Marketing Cloud to Azure in November 2019, underscored Microsoft’s credibility in enterprise cloud solutions.<ref>{{cite web |url=https://techcrunch.com/2019/11/15/why-salesforce-is-moving-marketing-cloud-to-microsoft-azure/ |quote=Salesforce moved its Marketing Cloud to Microsoft Azure in November 2019, highlighting Microsoft's competitive positioning in cloud services. }}</ref>  

Microsoft Teams emerged as a critical tool for collaboration, with 500,000 businesses adopting it, including 91% of the Fortune 100.<ref>{{cite web |url=https://teamshub.io/cloud-adoption-trends-and-the-growth-of-microsoft-365/ |quote=Over a million companies used Microsoft 365 globally in 2019, with 500,000 businesses using Microsoft Teams. }}</ref> The widespread adoption of Microsoft 365, with a reported 79% adoption rate, further cemented the company’s dominance in productivity software.<ref>{{cite web |url=https://teamshub.io/cloud-adoption-trends-and-the-growth-of-microsoft-365/ |quote=Microsoft 365 adoption rate soared to 79% in 2019, making it the most widely used cloud service. }}</ref>  

Financially, Microsoft was in robust health, with a 19% increase in revenue and a 34% rise in net income in Q1 2019, fuelled by its cloud, gaming, and productivity segments.<ref>{{cite web |url=https://www.theverge.com/2018/10/24/18019312/microsoft-q1-2019-earnings-cloud-services-surface-gaming |quote=Microsoft's Q1 2019 financial results showed a 19% increase in revenue and a 34% increase in net income. }}</ref> However, intensifying competition from AWS and Google Cloud threatened to erode its market share.