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=== Strategic Developments: Innovation and Expansion === 2020 was a year of bold moves for Microsoft. The company unveiled the Surface Neo and Surface Duo, showcasing its pioneering dual-screen technology and reinforcing its commitment to hardware innovation<ref>{{cite web |url=https://en.wikipedia.org/wiki/Microsoft |quote=Microsoft announced its intent to acquire ZeniMax Media for about $7.5 billion in September 2020. }}</ref>. Strategically, Microsoft made headlines with the acquisition of ZeniMax Media for $7.5 billion, significantly bolstering its gaming portfolio, and the $1.3 billion purchase of Affirmed Networks, enhancing its telecommunications capabilities<ref>{{cite web |url=https://www.investmentmonitor.ai/tech/big-tech/what-will-microsoft-do-next/ |quote=Microsoft announced the $1.3 billion acquisition of Affirmed Networks in March 2020. }}</ref>. These acquisitions expanded Microsoft’s market reach and positioned it as a key player in emerging industries. The company also forged a five-year global partnership with Eviden to accelerate Cloud and AI strategies, driving industry transformation and innovation<ref>{{cite web |url=https://eviden.com/insights/press-releases/eviden-and-microsoft-forge-five-year-global-strategic-partnership-to-accelerate-cloud-ai-strategies-and-boost-industry-transformation/ |quote=Eviden and Microsoft formed a five-year global strategic partnership to accelerate Cloud & AI strategies and boost industry transformation. }}</ref>. Market expansion was further evident through the growth of Microsoft Industry Cloud solutions, which empowered businesses across sectors to adapt to the evolving digital landscape. Amid the pandemic, Azure and Office 365 became indispensable, experiencing unprecedented demand as organisations worldwide transitioned to remote work and online learning<ref>{{cite web |url=https://www.foxbusiness.com/markets/microsoft-minimal-coronavirus-impact-q3-earnings-2020 |quote=Microsoft's cloud computing business experienced strong results in 2020, despite the COVID-19 pandemic. }}</ref>.
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