Editing Apple Inc. (section)

=== Strategic Initiatives and Product Launches   ===
2020 was a landmark year for Apple’s product innovation. The introduction of the iPhone 12 series in October marked a significant leap forward, featuring 5G capabilities, OLED displays, and the A14 Bionic chip <ref>{{cite web |url=https://www.macworld.com/article/673753/new-iphone-12-release-date-price-specs.html |quote=The iPhone 12 was launched in October 2020, featuring 5G, an OLED display, and the A14 chip. }}</ref>. The Pro and Pro Max models, equipped with LiDAR and Ultra-Wide Band technology, further cemented Apple’s premium positioning <ref>{{cite web |url=https://www.apple.com/newsroom/2020/10/apple-introduces-iphone-12-pro-and-iphone-12-pro-max-with-5g/ |quote=The iPhone 12 Pro and Pro Max were released in October and November 2020, respectively, featuring LiDAR and Ultra-Wide Band technology. }}</ref>.  

November saw the unveiling of the M1 chip, Apple’s first in-house semiconductor for Macs. This innovation, which integrated CPU and GPU for enhanced performance and energy efficiency, redefined the MacBook Air and other devices, signalling Apple’s commitment to controlling its hardware and software ecosystem <ref>{{cite web |url=https://www.apple.com/newsroom/2020/11/apple-unleashes-m1/ |quote=Apple announced the M1 chip in November 2020, integrating CPU and GPU for improved performance and efficiency. }}</ref>. These launches were complemented by strategic investments in AI, 5G, and digital health, as part of a broader $430 billion U.S. investment plan <ref>{{cite web |url=https://medium.com/@pulsepointdaily/apples-strategic-moves-investing-in-innovation-and-expansion-4ff277c00131 |quote=Apple's market expansion in 2020 included $430 billion in U.S. investments, focusing on AI, 5G, and digital health. }}</ref>.