Editing Microsoft Corporation (section)

=== Operational Shifts: Adapting to a New Normal   ===
In response to the evolving market and global conditions, Microsoft implemented significant operational changes. Under the leadership of CEO Satya Nadella, the company continued its transformation, with a sharp focus on cloud services and digital transformation<ref>{{cite web |url=https://academy.nobl.io/how-satya-nadella-led-microsoft-through-a-corporate-turnaround/ |quote=Satya Nadella led Microsoft through a corporate turnaround by focusing on culture and innovation. }}</ref>. A notable leadership change was the departure of Chris Capossela as Chief Marketing Officer, signalling a strategic shift in Microsoft’s marketing approach. The company maintained its divisional organisational structure, divided into three engineering groups and nine business functions, which enhanced innovation and agility<ref>{{cite web |url=https://research-methodology.net/microsoft-organizational-structure-divisional-structure-with-focus-on-innovation/ |quote=Microsoft shifted to a divisional organizational structure, divided into three engineering groups and nine business functions. }}</ref>. This structure, established in 2015, proved critical in enabling Microsoft to respond swiftly to the pandemic’s challenges. The company’s business model adaptations were particularly evident in its increased reliance on cloud services, with Azure and Office 365 experiencing surging demand. Windows Commercial products and cloud services revenue grew by 18%, while Azure’s revenue surged by 59% in Q3 2020<ref>{{cite web |url=https://www.microsoft.com/investor/reports/ar20/index.html?msockid=2cc40552eda0635e05d61057ecb4625e |quote=Microsoft's Windows Commercial products and cloud services revenue increased by 18% in 2020. }}</ref>. Microsoft’s recognition as a Leader in the 2020 Gartner Magic Quadrant for Cloud Database Management Systems further underscored its dominance in the cloud computing space<ref>{{cite web |url=https://azure.microsoft.com/en-us/blog/microsoft-named-a-leader-in-gartner-s-2020-magic-quadrant-for-cloud-dbms-platforms/ |quote=Microsoft was named a Leader in the 2020 Gartner Magic Quadrant for Cloud Database Management Systems. }}</ref>.