Editing Apple Inc. (section)

=== Strategic Initiatives and Product Innovations   ===
Apple’s commitment to innovation was evident in its product launches and strategic moves throughout the year. The iPhone 13 series, featuring improved cameras, longer battery life, and the powerful A15 Bionic chip, further solidified Apple’s reputation for cutting-edge smartphone technology <ref>{{cite web |url=https://9techeleven.com/blog/2023/1/2/every-apple-product-released-in-2022 |quote=Apple unveiled a redesigned 24-inch iMac and introduced new iPhone and Apple Watch accessories in 2021. }}</ref>.  

The company also made significant strides in its transition from Intel processors to its own Apple Silicon, unveiling the redesigned 24-inch iMac and refreshed MacBook Pro lineup, both powered by the M1 chip <ref>{{cite web |url=https://www.cnbc.com/2020/11/10/why-apple-is-breaking-a-15-year-partnership-with-intel-on-its-macs-.html |quote=Apple transitioned its Mac lineup from Intel to its own M1 and M2 chips, enhancing performance and battery life. }}</ref>. These advancements not only enhanced performance and efficiency but also marked a pivotal shift in Apple’s control over its hardware and software ecosystem.  

Strategically, Apple deepened its partnerships with key suppliers like Corning and II-VI, investing $410 million in the latter to bolster its semiconductor capabilities <ref>{{cite web |url=https://www.apple.com/newsroom/2023/11/apple-announces-expanded-partnership-with-amkor-for-silicon-packaging/ |quote=Apple expanded its semiconductor capabilities through partnerships with Corning, II-VI, and Amkor, focusing on silicon packaging. }}</ref>. The collaboration with TSMC was particularly crucial, as Apple secured a significant portion of TSMC’s advanced 3nm and 5nm chip production, ensuring a steady supply of cutting-edge semiconductors <ref>{{cite web |url=https://appleinsider.com/articles/21/01/11/tsmc-set-to-outpace-semiconductor-industry-thanks-to-apple-chip-orders |quote=Apple's partnership with TSMC was crucial for advanced node semiconductor manufacturing, with Apple consuming much of TSMC's 3nm capacity. }}</ref>.  

Market expansion was another focal point, with Apple committing to invest $430 billion in the U.S. economy over five years, including $1 billion for a new campus and engineering hub in North Carolina <ref>{{cite web |url=https://www.apple.com/newsroom/2021/04/apple-commits-430-billion-in-us-investments-over-five-years/ |quote=Apple committed to investing $430 billion in the U.S. economy over five years, including $1 billion in North Carolina for a new campus and engineering hub. }}</ref>. Additionally, the company’s ‘Made for Business’ initiative streamlined device setup and operations for enterprises, further expanding its reach into the corporate sector <ref>{{cite web |url=https://www.apple.com/newsroom/2024/04/apple-launches-made-for-business-in-select-stores-around-the-world/ |quote=Apple launched the 'Made for Business' initiative to streamline business operations and device setup. }}</ref>.  

----