Editing Apple Inc. (section)

=== Market Positioning and Outlook   ===
At the end of 2021, Apple’s competitive advantages and market positioning remained formidable. Its focus on innovative product design, a robust ecosystem, and a dedicated retail network continued to set it apart, particularly in the smartphone sector where it held a 17.05% market share <ref>{{cite web |url=https://www.doofinder.com/en/statistics/apple-market-share |quote=Apple's iPhone market share reached 17.05% in 2021, driven by increased demand during the global pandemic. }}</ref>.  

Emerging markets played a crucial role in Apple’s growth trajectory, contributing nearly one-third of its total revenue, with notable surges in Greater China (83%) and significant business expansion in India and Vietnam <ref>{{cite web |url=https://www.campaignlive.com/article/apple-says-earned-nearly-one-third-2021-revenue-emerging-markets/1731844 |quote=Apple doubled its business in India and Vietnam in 2021, with emerging markets contributing nearly one-third of its revenue. }}</ref><ref>{{cite web |url=https://www.campaignlive.com/article/apple-says-earned-nearly-one-third-2021-revenue-emerging-markets/1731844 |quote=Apple recorded an 83% surge in sales from Greater China in its fourth quarter of 2021. }}</ref>. However, weaknesses in online services and regulatory scrutiny, particularly around its App Store practices, highlighted areas for improvement <ref>{{cite web |url=https://www.investing.com/academy/statistics/apple-facts/ |quote=Apple's services revenue grew by 12% in 2021, benefiting from the long-term AI adoption cycle. }}</ref>.  

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