Editing Apple Inc. (section)

=== Financial Performance: A Steady Climb   ===

Apple’s financial achievements in 2022 were nothing short of impressive. Annual revenue reached $394.328 billion, marking a 7.79% increase from the previous year<ref>{{cite web |url=https://www.macrotrends.net/stocks/charts/AAPL/apple/revenue |quote=Apple's annual revenue for 2022 was $394.328B, a 7.79% increase from 2021. }}</ref>. The iPhone remained the company’s flagship product, contributing $205.4 billion—approximately 52% of total revenue<ref>{{cite web |url=https://www.statista.com/statistics/382260/segments-share-revenue-of-apple/ |quote=iPhone sales accounted for almost 52% of Apple's global revenue in 2022, generating $205.4 billion. }}</ref>. However, the services segment emerged as a key growth driver, with a 28% year-over-year increase<ref>{{cite web |url=https://usesignhouse.com/blog/apple-stats/ |quote=Apple's services business grew by 28% year-over-year in 2022, contributing significantly to revenue. }}</ref>. In the smartphone sector, Apple captured 24.1% of global shipments in Q4 2022, outpacing Samsung’s 19.4%<ref>{{cite web |url=https://www.demandsage.com/apple-statistics/ |quote=Apple led the smartphone market with 24.1% of global shipments in Q4 2022, ahead of Samsung's 19.4%. }}</ref>. While its share in the computer market was smaller compared to HP and Lenovo, Apple maintained a strong presence in premium segments, bolstered by its innovative M1 Ultra chip and updated Mac lineup. Operational efficiency, a hallmark of Tim Cook’s leadership, ensured high profitability despite global economic uncertainties<ref>{{cite web |url=https://www.researchgate.net/publication/379540501_The_Efficiency_and_Performance_of_Apple's_Supply_Chain_Management |quote=Apple's operational efficiency, particularly in supply chain management, is a key driver of its success. }}</ref>. The company’s ecosystem, with over 1 billion subscribers and a Net Promoter Score (NPS) of 72, further solidified customer loyalty and recurring revenue<ref>{{cite web |url=https://www.pymnts.com/subscription-commerce/2023/apples-1-billion-subscribers-show-power-of-ecosystems-driving-customer-loyalty/ |quote=Apple's ecosystem had 1 billion subscribers in 2022, with an NPS score of 72, reflecting high customer loyalty. }}</ref>.