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=== Strategic Initiatives: Innovation and Expansion === Microsoft’s 2022 strategy was marked by groundbreaking product launches and strategic acquisitions. In June, the company introduced Microsoft Cloud for Sustainability, designed to help organisations measure and manage their environmental impact <ref>{{cite web |url=https://blogs.microsoft.com/on-the-issues/2023/05/10/2022-environmental-sustainability-report/ |quote=Microsoft launched Microsoft Cloud for Sustainability in June 2022 to help customers measure their environmental impact. }}</ref>. This was complemented by ‘carbonaware’ updates in Windows 11 in September, which optimised energy usage based on the carbon intensity of local grids <ref>{{cite web |url=https://tekenable.com/microsoft-environmental-sustainability-report-2022/ |quote=Microsoft introduced the first 'carbonaware' updates in Windows 11 in September 2022. }}</ref>. AI integration was a key focus, with Microsoft 365 Copilot enhancing workplace efficiency <ref>{{cite web |url=https://www.microsoft.com/en-us/microsoft-365/business-insights-ideas/resources/improving-productivity-with-ai-tools |quote=Microsoft 365 Copilot incorporates next-generation AI into Microsoft workplace productivity tools. }}</ref> and Azure AI Foundry providing a comprehensive toolkit for building transformative AI applications <ref>{{cite web |url=https://azure.microsoft.com/en-us/solutions/ai/ |quote=Azure AI Foundry is an all-in-one toolkit for building transformative AI apps. }}</ref>. The company also announced new industrial AI innovations, extending its capabilities from the cloud to the factory floor <ref>{{cite web |url=https://blogs.microsoft.com/blog/2024/04/17/manufacturing-for-tomorrow-microsoft-announces-new-industrial-ai-innovations-from-the-cloud-to-the-factory-floor/ |quote=Microsoft announced new industrial AI innovations from the cloud to the factory floor. }}</ref>. Strategic acquisitions played a pivotal role, including the completion of the Nuance Communications purchase in March, bolstering its AI and healthcare offerings <ref>{{cite web |url=https://news.microsoft.com/2022/03/04/microsoft-completes-acquisition-of-nuance-ushering-in-new-era-of-outcomes-based-ai/ |quote=Microsoft completed the acquisition of Nuance Communications in March 2022. }}</ref>, and the announcement of its intent to acquire Activision Blizzard for $68.7 billion in January, marking one of the largest deals in tech history <ref>{{cite web |url=https://www.statista.com/statistics/192311/price-of-selected-acquisitions-by-microsoft-since-2002/ |quote=Microsoft announced its acquisition of Activision Blizzard for $68.7 billion in January 2022. }}</ref>. Partnerships were equally significant, with an extended collaboration with OpenAI in January 2023 <ref>{{cite web |url=https://blogs.microsoft.com/blog/2023/01/23/microsoftandopenaiextendpartnership/ |quote=Microsoft and OpenAI extended their partnership in January 2023 with a multiyear, multibillion-dollar investment. }}</ref> and an expanded partnership with Epic to integrate generative AI into healthcare.
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