Editing Apple Inc. (section)

=== Operational Changes: Adapting to a Complex Landscape   ===

Apple implemented several key operational changes in 2022 to navigate global challenges. Management saw significant shifts, including the departure of design team leaders Jony Ive and Evans Hankey, with Molly Anderson stepping in as the new head of industrial design<ref>{{cite web |url=https://timesofindia.indiatimes.com/technology/tech-news/apple-reshuffles-design-team-amid-leadership-changes-this-veteran-now-leads-the-unit/articleshow/112270713.cms |quote=Apple underwent significant changes in its design team leadership in 2022, with the departure of Jony Ive and Evans Hankey, and the appointment of Molly Anderson as the new head of the industrial design team. }}</ref>. Carol Surface also left her role as Chief People Officer after less than two years<ref>{{cite web |url=https://www.regentstudies.com/2024/10/17/apples-leadership-shakeup-what/ |quote=Carol Surface, Apple's Chief People Officer, departed in 2022 after less than two years. }}</ref>. The company reorganised its services division following the departure of executive Peter Stern, aiming to streamline operations<ref>{{cite web |url=https://www.mactrast.com/2023/01/apple-restructuring-services-division-due-to-departure-of-executive-stern/ |quote=Apple is restructuring its services division due to the departure of executive Peter Stern. }}</ref>. Apple also invested $50 million in a Supplier Employee Development Fund (SEDF) to address supply chain disruptions and component shortages<ref>{{cite web |url=https://www.apple.com/supplier-responsibility/pdf/Apple_SR_2023_Progress_Report.pdf |quote=Apple announced a $50 million Supplier Employee Development Fund (SEDF) in 2022 to invest in people in its supply chain. }}</ref><ref>{{cite web |url=https://www.cips.org/supply-management/news/2023/january/how-apple-is-restructuring-its-supply-chain-to-reduce-risk/ |quote=Apple is restructuring its supply chain to reduce risk and balance resilience with efficiency. }}</ref>. Despite a 27% stock drop and $1.5 billion in lost Black Friday sales, Apple’s business model adaptations proved effective, with revenue reaching $394 billion in 2022<ref>{{cite web |url=https://www.imd.org/research-knowledge/operations/case-studies/apple-s-supply-chain-transformation/ |quote=Apple lost $1.5 billion in Black Friday sales in 2022 due to iPhone supply constraints. }}</ref><ref>{{cite web |url=https://fourweekmba.com/apple-business-model/ |quote=Apple's business model is divided into products and services, generating over $394 billion in revenue in 2022. }}</ref>.