Jump to content
Main menu
Main menu
move to sidebar
hide
Navigation
Main page
Recent changes
Random page
Help about MediaWiki
InvestorsWiki
Search
Search
Appearance
Create account
Log in
Personal tools
Create account
Log in
Pages for logged out editors
learn more
Contributions
Talk
Editing
Apple Inc.
(section)
Page
Discussion
English
Read
Edit
View history
Tools
Tools
move to sidebar
hide
Actions
Read
Edit
View history
General
What links here
Related changes
Special pages
Page information
Appearance
move to sidebar
hide
Warning:
You are not logged in. Your IP address will be publicly visible if you make any edits. If you
log in
or
create an account
, your edits will be attributed to your username, along with other benefits.
Anti-spam check. Do
not
fill this in!
=== Market Positioning: Strengths and Vulnerabilities === As 2022 drew to a close, Apple’s competitive advantages and market positioning came into sharp focus. Its robust ecosystem, characterised by the seamless integration of hardware, software, and services, remained its most significant asset, fostering customer loyalty and creating high switching costs. The services segment saw revenues climb to $19.8 billion in Q2 2022, a 17% year-on-year increase<ref>{{cite web |url=https://www.thestreet.com/apple/apple-services/how-apples-margins-could-skyrocket-in-the-next-5-years |quote=Apple's services segment grew revenues at a pace of more than 19% annualized between fiscal 2019 and 2022. }}</ref>. However, Apple’s reliance on China for manufacturing posed notable challenges, particularly amid geopolitical tensions and supply chain disruptions<ref>{{cite web |url=https://www.forbes.com/sites/stevebanker/2023/01/19/apples-china-problem/ |quote=Apple's reliance on China poses challenges, including potential recession and climate change disruptions. }}</ref>. To mitigate these risks, the company diversified its production base, expanding operations in India and Vietnam. Despite an 18% drop in iPhone sales in China during the holiday season, Apple’s ability to innovate and deliver products with unique design and user experience remained a cornerstone of its competitive edge<ref>{{cite web |url=https://techcrunch.com/2025/01/29/what-deepseek-china-and-trump-mean-for-apple-ahead-of-its-q1-earnings/ |quote=Apple saw an 18% iPhone sales drop in China over the holidays due to growing competition from homegrown brands. }}</ref><ref>{{cite web |url=https://ipbusinessacademy.org/competitive-advantage-and-apple |quote=Apple's ability to create products with unique design and user experience is a key competitive advantage. }}</ref>.
Summary:
Please note that all contributions to InvestorsWiki may be edited, altered, or removed by other contributors. If you do not want your writing to be edited mercilessly, then do not submit it here.
You are also promising us that you wrote this yourself, or copied it from a public domain or similar free resource (see
InvestorsWiki:Copyrights
for details).
Do not submit copyrighted work without permission!
Cancel
Editing help
(opens in new window)