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=== A Global Leader in Technology === Apple Inc. began 2023 as a dominant force in the global tech industry, with a market capitalisation briefly exceeding $3 trillion, reaffirming its status as one of the world’s most valuable companies<ref>{{cite web |url=https://fortune.com/2023/01/04/apple-market-cap-shares-valuation-2-trillion-iphone-shipments/ |quote=Apple's market capitalization in 2023 fluctuated between $1.989 trillion and $3.672 trillion, solidifying its position as one of the world's most valuable companies. }}</ref>. Ranked fourth in the Fortune 500, Apple’s influence was driven by its relentless innovation and strategic focus on sustainability. The year saw the launch of groundbreaking products such as the iPhone 15 series, Apple Watch Series 9, and the highly anticipated Vision Pro, unveiled at WWDC, which further cemented its reputation for cutting-edge consumer electronics<ref>{{cite web |url=https://en.wikipedia.org/wiki/List_of_Apple_Inc._media_events |quote=Apple introduced the iPhone 15 series, Apple Watch Series 9, and Vision Pro in 2023, continuing its innovation in consumer electronics. }}</ref>. Sustainability initiatives also took centre stage, with Apple committing to net-zero carbon emissions and introducing the first carbon-neutral Apple Watch<ref>{{cite web |url=https://sustainabletechpartner.com/vertical-market/technology/apple-sustainability-news-milestones-partnerships-and-net-zero-timeline/ |quote=Apple influenced the tech industry in 2023 through sustainability initiatives, including a net-zero carbon emissions goal and a carbon-neutral Apple Watch. }}</ref>. Financially, the company reported a 7.79% increase in annual revenue to $394.328 billion in 2022, reflecting its robust market position<ref>{{cite web |url=https://www.macrotrends.net/stocks/charts/AAPL/apple/revenue |quote=Apple's annual revenue for 2022 was $394.328 billion, a 7.79% increase from 2021, reflecting strong financial performance. }}</ref>. Beyond hardware, Apple’s growth strategy included strategic acquisitions and partnerships in digital health and AI, reinforcing its competitive edge in software control, hardware integration, and product differentiation<ref>{{cite web |url=https://www.cbinsights.com/research/apple-strategy-map-investments-partnerships-acquisitions/ |quote=Apple's growth strategy in 2023 included acquisitions, investments, and partnerships in areas like digital health and AI. }}</ref>.
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